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CORECONSULTING
IndustryMay 29, 2026

How Wealth Management Firms Are Using AI in 2026

Meeting notes, CRM, research prep. AI has moved from curiosity to daily infrastructure at a lot of advisory firms, and the firms that got there first are starting to show it.

A year ago, most advisors were still treating AI as a curiosity. Try it on a slow Friday, summarize some notes, move on. That's not where we are anymore.

The firms we talk to have stopped asking whether to use AI. They're asking which part of the operation to build around it first. That's a different conversation entirely.

Where the adoption is actually happening

Meeting notes and client communication are the most common starting points. Both eat time. Both are straightforward to automate. And neither one changes the advisor-client relationship in any meaningful way. You still sit across from the client. You just stop spending 45 minutes afterwards writing up what happened.

CRM is the second major area, and honestly the one with the most upside. Advisors have had these systems for years. Most of them are a mess because keeping records current takes too long. AI is fixing that by logging interactions, updating contact records, and surfacing next steps automatically. The people who used to avoid the CRM are now actually using it.

Research support varies by firm size. Larger independent advisors are pulling AI into portfolio summaries, news monitoring for specific holdings, and pre-meeting briefings. A human still reviews the output. But the hours that used to go into that front-end prep have dropped significantly.

What smaller RIAs are doing differently

Smaller firms aren't trying to run a scaled-down version of a corporate AI rollout. They're picking one or two high-friction workflows and going deep on those. A solo advisor might focus entirely on meeting prep and follow-up. A small team might automate weekly internal reporting and nothing else. Tight scope.

That focus usually produces better results than big implementations, because the team actually uses what gets built. Narrow problems with specific solutions tend to stick. Broad "AI transformation" projects usually don't.

What's not working yet

Anything touching compliance or client-facing documents gets slowed down by review requirements, as it should. AI drafts exist. They just go through substantial human review before anything goes out. That's appropriate, but it limits how much time you actually recover in those workflows.

Team adoption is still uneven. One advisor uses the tools every day; another barely opens them. This isn't a technology problem. It's a change management problem, and most firms haven't seriously addressed it. Sending a "we're live" email is not change management.

The direction things are heading

Firms that started in 2024 or early 2025 have a real operational edge right now. Not because they bought better tools, but because they've had time to learn what actually works, train their people, and move past the pilot phase.

For everyone else: the window is still open. But you're not catching up by reading about it.

Want to implement this for your firm?

Core Consulting works with a limited number of firms each quarter. If you're ready to modernize your operations, let's talk.

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